The story of how Minerva Media helped transform a 3-employee operation into one of British Columbia's largest family-owned dog facilities.
Inherited with the property: an outdated operation, no meaningful digital footprint, and a 3.5-star rating that left new clients hesitant before they ever walked through the door.
A 4.63-acre property in South Surrey. A bold plan: build the region's first true one-stop destination for boarding, daycare, training, and grooming — all under one roof.
The owners were investing everything into the transformation — renovated spaces, expanded exercise fields, improved safety infrastructure, and a growing team. What they needed was a partner who could translate that investment into market position.
That’s where we came in.
A complete visual identity designed to resonate with the premium pet care demographic — positioning Argos as a trusted, aspirational name in the category.
A high-performance website and custom client portals for booking, communication, and account management — the digital backbone of the operation.
Deep analysis of local pet services — pricing, competitors, service gaps — used to carve out the premium segment as Argos’ territory to own.
A full campaign architecture across Google Ads and Meta, built to acquire the right clients predictably and at scale.
Operational systems that allowed the business to scale without depending on any single person — giving clients confidence and the team room to grow.
In four years, a failing kennel became one of the Fraser Valley's most recognized pet care brands. The team grew from 3 to 14. Revenue multiplied tenfold. Two international locations launched. And a 3.5 Google rating — inherited from the previous business — climbed to 4.7 under the Argos name.
These aren't vanity metrics. This is what happens when brand strategy, digital infrastructure, and relentless execution work together.
Through years of deep research and hands-on involvement in the pet services industry, Minerva Media's role evolved far beyond marketing. Today, Minerva serves as a strategic consultant and advisor across the entire Argos business operation — from expansion planning to operational systems to long-term growth architecture.
Major renovations to the main 4.63-acre property — expanded spaces, new amenities, and upgraded infrastructure.
An on-site vet clinic, making Argos one of the only facilities in the region offering boarding, daycare, training, grooming, and veterinary care on one property.
New locations planned across Surrey and Langley, bringing the Argos brand closer to clients throughout the region.
Continued expansion of overseas operations, scaling the family-owned model beyond Canadian borders.
This is what a true partnership looks like. Not a campaign. Not a project. A shared vision built over years.
Your brand could be next.
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